Raunak Hajela


Issue 04 – Retain your existing clients and extend them by doing this

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Businesses lose $75B+ due to poor customer service says the Forbes article 🤯

This is not surprising considering so many new SaaS launching in the market that focus mainly on 2-3 things and better customer service is given preference last 😢

And, that’s why most customers have become “serial switchers” due to the poor brand experience.

Similarly, 8 out of 10 SaaS development agencies, or freelancers lose a client due to a lack of support or updates 🤷🏻‍♂️

You see your client is spending big bucks on you, so they expect some updates, not a silent treatment 🤨

This can’t be some server configuration or infrastructure strategy which they don’t understand. They want to see things visually, or functional that they can understand or relate to.

Now, I know this is not possible during the project’s initial phase when there is so much backend development, and things are not ready visually.

But if planned well you can do frontend development in parallel with other development activities or expedite it at least?

If not then too consistent updates weekly or twice a week won’t hurt 🤓

You can do this on slack or onboard your clients to a pm tool where they can see things happening 🥸

It can also be a weekly loom video or email update.

This strategy helped us retain our existing clients and also extend our clientele 🔥

If you agree with this then let me know in the comments below 👇🏻

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